Before You Order Print: 10 Questions to Ask Yourself

Sat 15th August 2026

You can order from us online, via email or pop into the shop

Ordering print is about more than simply choosing a product. Whether you're creating flyers for a promotion, brochures for an exhibition or signage for your premises, taking a few minutes to plan can make all the difference to the final result.

As a commercial printer, we've helped thousands of businesses bring their ideas to life, and we've found that the most successful print projects all have one thing in common – they start with good preparation.

Before placing your next print order, here are ten questions worth asking yourself.

1. What Is the Purpose of This Print?

Every print project should have a clear objective.

Ask yourself:

• Are you trying to generate enquiries?
• Promote an event?
• Launch a new product?
• Increase brand awareness?
• Provide information?

Understanding the purpose of your print will help you choose the right product, write clearer content and create a design that achieves the results you're looking for.

2. Who Am I Trying to Reach?

Think about your audience before you think about the design.

A flyer aimed at young families will likely look very different from a brochure designed for corporate clients. Considering your audience will influence everything from the tone of voice and imagery to colours, layout and paper choice.  

The more relevant your printed materials feel to your audience, the more likely they are to engage with your message.

3. Is This the Right Print Product?

Choosing the right print product is essential

Not every message suits the same format.

For example:

• Flyers are ideal for promotions and local marketing.
• Brochures work well for detailed information.
• Roller banners are perfect for exhibitions and events.
• Posters are great for attracting attention in busy locations.

Choosing the right product from the outset ensures your message is presented in the most effective way possible and helps you get the best return on your investment.

4. Is My Branding Up to Date?

Before sending artwork to print, check that you're using your latest branding.

It's surprisingly common for businesses to accidentally use:

• An old logo
• Outdated contact details
• Incorrect colours
• Inconsistent fonts

Keeping everything consistent helps customers recognise your business more easily and creates a professional impression across every piece of marketing.

5. Is My Artwork Print Ready?

Artwork that looks great on screen doesn't always translate well to print.

Before placing your order, check:

• Images are high resolution.
• Colours are suitable for print.
• Text is easy to read.
• Bleed and margins have been included if required.

If you're unsure, professional graphic design support can help ensure your artwork is ready to produce the best possible results.

6. Have I Included a Clear Call to Action?

Once someone has read your printed material, what should they do next?

Whether it's:

• Visiting your website
• Calling your business
• Booking an appointment
• Scanning a QR code
• Requesting a quote

...make sure the next step is obvious. Every piece of print should encourage your audience to take action.

7. Where Will It Be Used?

The environment your print will be displayed in is just as important as the design itself.

Ask yourself:

• Will it be indoors or outdoors?
• Will people be walking past it or reading it up close?
• Does it need to withstand regular handling?
• Is it intended for short-term or long-term use?

Answering these questions will help you choose the right size, material and finish for your project.

8. How Much Do I Really Need?

Ordering too few copies can leave you running out at the worst possible moment, while ordering too many may result in unnecessary waste.

Think about:

• How long your campaign will run.
• Whether prices or information could change.
• If you'll need to update the design in the near future.

Shorter print runs are often a smart choice for businesses that like to keep their marketing fresh and flexible.

9. Does the Design Reflect My Business?

Brand identity is a key factor in print design

Your printed materials represent your brand.

A clean, professional design communicates quality, reliability and attention to detail, while cluttered or inconsistent artwork can unintentionally send the wrong message.

Good graphic design isn't just about making something look attractive—it's about communicating clearly and creating confidence in your business.

10. Have I Asked for Expert Advice?

You don't have to make every decision on your own.

An experienced print and design team can help you choose the right products, recommend suitable materials and identify opportunities you may not have considered.

Sometimes a small suggestion—such as choosing a different paper stock, adjusting the layout or selecting a more suitable product—can make a significant difference to the finished result.

A Little Planning Goes a Long Way

Taking the time to ask these questions before placing your order can help you avoid costly mistakes, improve the effectiveness of your marketing and ensure your printed materials deliver the results you're hoping for.

Whether you're ordering business cards, brochures, signage, exhibition displays or promotional materials, careful planning will always help you get the most from your investment.

If you're not sure which print products are right for your business or need help preparing your artwork, our friendly team is here to help. From graphic design through to professional printing, we'll work with you to make sure your next project is a success.