Digital printing - cost-effective for your marketing materials
Digital printing involves printing digital-based images onto various media outlets. For example, printing from your computer, phone or flash drive is considered digital printing. Unlike traditional printing, no printing plate is required. Digital printing transfers images onto different surfaces and materials, such as a shirt or mug, and is one of the most cost-effective forms of printing.
Inkjet and Laser - This is the most common type of digital printing and is used in offices and homes.
Solid Ink - This is mainly used by graphic designers and consists of a waxy resin-polymer.
Digital Press - This is effective for bulk orders such as booklets and leaflets.
Dye - Is used alongside heat transfers to print images onto fabrics or accessories.
How does it work?
There are six main steps for digital printing:
First, the image is produced and cropped to a desired size in order to maintain its quality.
The image is then fitted to the highest area of the chosen material.
The image files are formatted to the required file type.
Once the image has been created, it’s ready to print. Different printing properties will need to be selected to ensure the desired outcome, including size, orientation, and colour tones.
Then the computer will transfer the file to a selected printer.
The printer then receives the data and translates it, determining how to print the text and images.
What are the benefits of digital printing?
There are many advantages to this form of printing, including the ability for easy customisation on a wide variety of products and a variety of modification options. You can also print anywhere you want to, as long as your mobile device can print. It is the most cost-effective, fast, and easy way to print. To find out more about professional digital printing, speak to us today!
