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By Pete

CMYK versus RGB

Sat 14th February 2026

Colour 101: Understanding CMYK vs. RGB

Whether you're designing a logo for your new side hustle or just trying to figure out why your digital photo looks "off" when printed, understanding the difference between RGB and CMYK is the secret sauce to professional-looking visuals.

The simplest way to remember it? RGB is for screens; CMYK is for paper.

RGB: The Language of Light

RGB stands for Red, Green, and Blue. This is an additive colour model.

Think of a dark room: if you shine a red light, a green light, and a blue light onto a wall, the colours "add" together. When all three overlap at full intensity, they create pure white light. Because screens emit light, they use these three colours to create every shade you see on your smartphone, laptop, or TV.

  • Best for: Websites, social media, digital ads, and video.
  • The "Vibe": Vibrant and neon. Since it's powered by light, RGB can produce bright, saturated colours that physical ink simply can't match.

CMYK: The Language of Ink

CMYK stands for Cyan, Magenta, Yellow, and Key (Black). This is a subtractive colour model.

When you print on a white piece of paper, the ink "subtracts" the brightness from the white background. If you mix all the colours together, you get a dark, muddy brown—which is why "Key" (black ink) is added to give the image depth and true darkness.

  • Best for: Business cards, posters, brochures, and packaging.
  • The "Vibe": Accurate and grounded. CMYK has a smaller range of colours than RGB, which is why your neon-green digital design might look a bit "flat" once it’s printed.
RBG vs CMYK Colour palette diagram

RBG vs CMYK Colour palette diagram

The Quick Comparison

Feature RGB CMYK
Full Form Red, Green, Blue Cyan, Magenta, Yellow, Key (Black)
Medium Digital Screens Printed Materials
Colour Process Additive (Adding Light) Subtractive (Masking Light)
Result of Mixing All White Black/Dark Brown
File Formats .jpg, .png, .gif .pdf, .ai, .eps

Pro Tip: Avoid the "Dull Print" Surprise

The most common mistake designers make is creating a project in an RGB workspace and sending it straight to a printer. The printer will automatically convert it to CMYK, often resulting in colours that look washed out or different than intended.

The Golden Rule: Always start your project in the colour mode of your final destination. If it’s for Instagram, stay in RGB. If it’s for a booklet, switch to CMYK before you even draw the first line.

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